Privacy

Last updated: 9 November 2026.

Who we are

Midlife Pen Pals is run by a sole proprietor based in South Africa, trading as Midlife Pen Pals. Lily is an AI guide created by Midlife Pen Pals. For anything about your information, email lily@midlifepenpals.co.uk.

What we collect

• Your email address, when you ask for the free cheat sheet or ask us to tell you when the guide is ready, plus which form you used.
• Anything you choose to send us by email.

We don't ask for health information. Please don't send us personal medical details: Lily is an AI guide and can't give personal medical advice.

Why we use it

• To give you the cheat sheet and tell you when the guide is ready, because you asked (your consent). You can ask us to stop at any time.

Who we share it with

Only the services that run the site for us: Netlify (our web host, which also stores sign-up forms), Cloudflare (our domain and visitor numbers), Zoho (our email) and Creem (which takes payment when you buy, and keeps the billing record). They may process data outside the UK. We never sell your information, and we never share it with pharmacies, prescribers or drug makers.

How long we keep it

Your email stays on our list until you ask us to remove it.

Your rights

You can ask to see, correct or delete your information, or object to how we use it. Email lily@midlifepenpals.co.uk. If you're unhappy with our answer, you can complain to the Information Commissioner's Office (ICO).

Cookies

This site doesn't use cookies for tracking or advertising.

Visitor numbers

We use Cloudflare Web Analytics to count visits and see which pages people read. It sets no cookies, does not follow you to other sites and does not identify you. It sees things like the page, the country and the type of device.